8:00 am: Registration
8:15 am: Introductions / Welcome
8:25 - 9:10 am: KEYNOTE: A Look Inside the Security Market
Nenette Day, Special Agent, FBI
9:10 - 9:30 am: The Opportunity for a Security Practice
Michael Vizard, Editor in Chief, CRN
- Industry statistics
- Markets & regulatory environment
9:30 - 10:00 am: Defining the Practice
Christopher Poulin, President & Chief Security
Architect, FireTower, Inc.
- Types of security practices
- Four practice models
- Practice costs & resources needs
- Security Integrators
- Technology areas
- What it takes to succeed
- Defining your model
10:00 -10:15 am: Break
10:15 - 10:45 am: Successful Sales & Marketing Strategies
Shari Worthington, Telesian Technology
- Defining your customer base
- CRM strategies
- Creating processes that work
- Keeping customers & lead generation straight
- Marketing strategies
- Creating a unique offering
- Branding
- Marketing collateral – what works
- Lead generation
10:45 am - 12:00 pm: Partnerships
Brian Larson, Symantec
Dean Leonard, Microsoft
Roger Roscoe, Tech Data
Deb Merkin, Telesian Technology
- Who should I partner with and why?
- What sells? Examples of real solutions for small and medium size business
- What partner marketing tools really work
