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The Brand Engine
all is said and done, a strong brand is what separates the great companies from
the less than great. A strong brand makes it more likely that a customer will
remember you when a need for your product or service arises. A strong brand
significantly increases the likelihood that a current customer will purchase
again. A strong brand even enhances the odds that a prospect will talk to your
sales force in the first place.
But it's hard to build brands. Constant pressure to compete on price, a flood
of competitors at every turn in the road, and increasingly fragmented markets
and media leave today's technology firms scrambling to do whatever it takes
to make the next sale. Succumbing to these pressures, though, is the last thing
a successful company should do.
What is needed is The Brand Engine, a program that develops and implements
a strong brand architecture throughout your organization. From strategic brand
analysis to packaging and testing, Telesian provides you with a system that
will enhance and build your brand throughout your market.
For more information on The Brand Engine, email Shari Worthington at ... because a confused prospect is unlikely to become a customer!