One of the more challenging aspects of marketing is finding ways to creatively
deliver highly detailed product and service information. The typical design
firm puts pretty colors and white space first, to the detriment of specs and
diagrams. But Telesian understands how techies think. So we developed The Communicator,
a program that combines creative design with technical depth to produce uniquely
packaged product and service information in brochures, data sheets, and catalogs.
The Communicator includes elements of our unique packaging process as well
as our brand architecture program. The end result is a high impact set of paper
or electronic materials that deliver the right message to the right market...without
sacrificing technical depth.
CASE HISTORY: Apple Computer
As an expert in marketing to technical audiences, Telesian
was brought in to help Apple Computer develop the "Large Business
Sales Toolkit." A comprehensive package of information, the Tookit
was designed to help Apple's field sales and marketing organization sell
into the technical markets -- both end consumers as well as third-party
developers. Telesian developed the primary messaging and content for the
collateral, which included a CD-based presentation, presentation script,
video testimonials, third-party partner directory, and industry fact book.
For more information on The Communicator,
For further information, email Shari Worthington at ... because it's never too late to communicate!