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The Public Relations Builder
Before you can generate leads, you need to get the word out to your target market. It's about buzz. Who are the key people influencing your prospects, customers, investors, and channel partners and how can you get their attention? From industry analysts to trade press to bloggers, you need to target the right media and get your message out in the form of targeted pitches, feature articles, product announcements, and more.
Depending on the amount of buzz you want to create and the overall impact you need to have in the market, Telesian offers three types of PR programs, targeting a wide variety of business and technology media:
An aggressive PR program that pushes for major and continual coverage in the trade press, blogs, and analyst reports. Includes all the major components of a PR campaign: announcements, articles, white papers, edops (pitching to editors), e-marketing, full event support, new product launches, and weekly strategy sessions.
Push for the Top
A comprehensive PR program that includes all the major components of a PR campaign: announcements, articles, white papers, edops, e-marketing, some event support, and one product launch. Targets trade press, bloggers, and industry analysts.
Make Your Mark
A strategically-focused PR program that includes the basics of any good PR campaign: announcements, articles, and edops. Designed to get the company regular coverage in target publications and industry blogs.
Choose the program that fits your goals and we'll have you up and running in
For more insight into Public Relations, check out Getting
the Most from Your Public Relations Program, 10
Commandments of Public Relations, and Getting
the Most from Industry Analysts.
For more information on The Public Relations Builder,
For further information, email Shari Worthington at ...
because you can never generate enough buzz!