Sunday, February 5, 2012

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News & Notes Archive

[ Latest Issue | 2011 | 2010 | 2009 | 2008 | 2007 | 2006 or Earlier ]

• Articles In This Issue
  • How Prepared Are We For Customer 2.0?
  • Taking Your Search Marketing to the Next Level
  • New Workshop: Technical Writing for Engineers...With a Marketing Spin
    
• Pop Quiz: "Resonate" by Nancy Duarte
• Weekend Reading: "The Great Bridge: The Epic Story of the Building of the Brooklyn Bridge" by David McCullough
• The Lighter Side: Dilbert: Hi I'm an Engineer
  
  
• Featured Service:
  • The Public Relations Builder: In order to generate leads you need to get the word out to key influencers: trade press, bloggers, industry analysts, channel partners, investors. The Public Relations Builder is a custom communications campaign that highlights your unique value proposition in the form of feature articles, white papers, product announcements, event promotions, and more.
    

August 2011

• Articles In This Issue
  • The Impact & Value of Search Engine Rankings
  • Fearmongering in Social Marketing
  • The New Automation Hot Spot: ISA Interchange Blog
    
• Pop Quiz: "Social Marketing to the Business Customer" by Paul Gillin and Eric Schwartzman
• Weekend Reading: "Play" Stuart Brown, M.D., and Christopher Vaughan
• The Lighter Side: A Fine Balance
  
  
• Events:
  • ISA Marketing & Sales Summit, Sept 7-9, 2011: Featured speakers include Juliann Grant (buy cycle) and Shari Worthington (search marketing)
    
    
• Featured Service:
  • Search Engine Optimization A top 10 natural search ranking for your company on a major search engine search can have a large impact on site traffic. But getting a top spot can be tricky business. It involves site structure (e.g. frames is a killer), keyword development and placement, search engine submissions (carefully timed so as not to classify your site as a search engine spammer), and more.

June 2011

• Articles In This Issue
  • Building Thought Leadership: White Papers, Blogs, and More
  • Social Media: Are You Feeding the Lambs or Lions?
  • Social Media Strategy: Adapting to the Seismic Shift in the Technical Markets
    
• Pop Quiz: "The Creative Priority" by Jerry Hirshberg
• Weekend Reading: "Do Nothing & Do Everything" by Qiguang Zhao
• The Lighter Side: Hardly Working: Start-Up Guys
  
  
• Events:
  • ISA Marketing & Sales Summit, Sept 7-9, 2011: Featured speakers include Juliann Grant (buy cycle) and Shari Worthington (search marketing)
    
    
• Featured Service:
  • The Public Relations Builder™ Before you can generate leads, you need to create buzz. Target the key people influencing your prospects and get their attention -- from industry analysts to trade press to bloggers. Get your message out with a Public Relations program. Three PR program types are available to match the level of impact you need.

May 2011

• Articles In This Issue
  • Facebook vs Google: What NOT To Do With Your PR Program
  • The Importance of Visuals in Social Media Marketing
    
• Pop Quiz: "DRiVE: The Surprising Truth About What Motivates Us" by Daniel H. Pink
• Weekend Reading: "Change or Die: The Three Keys to Change at Work and In Life" by Alan Deutschman
• The Lighter Side: Bowling for Sandercoe
  
  
• Events:
  • ISA Marketing & Sales Summit, Sept 7-9, 2011: Featured speakers include Juliann Grant (buy cycle) and Shari Worthington (search marketing)
    
    
• Featured Service:
  • Social Media Marketing Put a human face on your brand and build relationships with customers and prospects via social media. From strategy development to listening to launch to measurement, Telesian's experts help you tap the power of word of mouth.

April 2011

• Articles In This Issue
  • Customer-Centered Communications: What We Can Learn From B2C
  • Web Site Messaging: Company Mission vs Value Proposition
    
• Pop Quiz: Change by Design by Tim Brown
• Weekend Reading: Innovation Games: Creating Breakthrough Products Through Collaborative Play by Luke Hohmann
• The Lighter Side: Extreme Base Jumping in Wingsuits
  
  
• Events:
  • ISA Marketing & Sales Summit, Sept 7-9, 2011: Featured speakers include Juliann Grant (buy cycle) and Shari Worthington (search marketing)
    
    
• Featured Service:
  • The Public Relations Builder Public relations is the most cost-effective tool in the communications toolbox. A PR program will generate buzz, build credibility, and enhance your search engine rankings.

March 2011

• Articles In This Issue
  • Branding in the Industrial Markets
  • Creating a Customer-Focused Web Site
  • Social Networks for Businesses Selling to Scientists & Engineers
  • Checking in with Your Social Media Program
    
• Pop Quiz: The Designful Company by Marty Neumeier
• Weekend Reading: Thinking in Systems: A Primer by Donella H. Meadows
• The Lighter Side: Water Balloon to Face in Slow Motion

February 2011

• Articles In This Issue
  • Things to Consider Before Planning a Press & Analyst Tour
  • Losing the Love: Why People Unsubscribe, Unfollow, Unfriend
  • Call for Papers: 2011 ISA Marketing and Sales Summit
    
• Pop Quiz: How to Measure Anything by Douglas Hubbard
• Weekend Reading: Critical Chain by Eliyahu M. Goldratt
• The Lighter Side: Why the Other Line is Likely to Move Faster

[ Latest Issue | 2011 | 2010 | 2009 | 2008 | 2007 | 2006 or Earlier ]