Friday, May 16, 2008

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Letter to the Editor: Caution re Press Kits on CD

Re Juliann Grant's article, "7 Steps for Successful Meetings with the Press"

Juliann hit it right on the head with her comments on press kits. When I was an editor, I hated seeing a "press kit on a CD" -- like they expected me to load up a CD just to see what's on it. Those got ignored. We put a CD in our press kit to accompany the printed stuff, but it has a printout that lists what's on it.

Rich Merritt
Director of Marketing Communications
Moore Industries-International Inc.