Friday, May 16, 2008

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What’s Working Podcasts

Take the latest "What's Working Podcast" with you. This month, listen to "They Requested a White Paper, Now What?" Marketing teams often make the mistake of thinking that a white paper inquiry is a qualified prospect, ready to hand off to sales. The problem is that a buyer at this stage may not be far enough down the road for sales, or even telemarketing. It is important that you not overestimate the buyer's mindset as nothing rubs them wrong like having a sales conversation before they are ready.