http://www.telesian.com/techlibrary/podcasts.cfm en-us Telesian Technology, Inc. Telesian Technology 2009 Podcast Series Telesian Technology Team This podcast series highlights whats really working when it comes to B2B tech marketing. Join us for exclusive interviews from leaders in the automation and technology industries, best practices in B2B marketing, article excerpts from popular e-newsletter, and more. Juliann Grant julianng@telesian.com no Juliann Grant Interview with Frank Saucier, Chief Technology Officer at Telesian Using Search Engine Optimization techniques to achieve higher natural search rankings is a great strategy for many web sites, but unfortunately many companies fall short in their approach. We talk with Frank Saucier, CTO at Telesian who heads up Telesian's SEO services. He has a wealth of experience to share, and discusses the many misconceptions that people out there have about SEO. Frank shares his tips for success and the pitfalls to avoid when embarking on an SEO program. http://telesian.com/newsnotes/archive/news0097-7.mp3 Mon, 16 Aug 2010 10:00:00 GMT 0:36:42 Frank Saucier, Juliann Grant, SEO, search, natural search, marketing, search strategy, SEO strategy, telesian, telesian technology no Juliann Grant Getting started with planning rich, interesting content in social media As more brands are jumping on board integrating social media tools into their marketing plans and campaigns, it becomes painfully obvious that creating and managing good, shareable content is challenging. In this podcast, I spend some time talking with Mike Boudreaux, Product Manager at Emerson Process Management and Jon DiPietro, entrepreneur, blogger, and author of the soon to be published book "Social Media for Engineers", who share their proven techniques in generating shareable content in social media networks. http://telesian.com/newsnotes/archive/news0094-2.mp3 Mon, 26 Apr 2010 10:00:00 GMT 0:48:13 Mike Boudreaux, Jon DiPietro, Domesticating IT, Emerson Process Systems, EmersonProcessXperts, Juliann Grant, marketing, social media, content generation, content strategy, social media content, telesian, telesian technology no Juliann Grant Lift your open rates, click throughs and conversions in an e-newsletter Email marketing and e-newsletters are still very much in the budget for marketers in 2010. E-newsletters help keep you in front of your customers and prospects, but do you know how well your e-newsletter is performing? In this podcast, we share our insights on how to raise key metrics that measure the performance of an e-newsletter. http://telesian.com/newsnotes/archive/news0093-1.mp3 Mon, 15 Mar 2010 10:00:00 GMT 0:11:16 e-newsletter, enewsletter, e-newsletter performance, e-newsletter ROI, Juliann Grant, marketing, email strategy, e-newsletter strategy, marketing strategy, telesian, telesian technology no Juliann Grant What Has Changed in PR Now With Social Media? Telesian Technology interviews Walt Boyes, editor of Control Magazine and ControlGlobal.com and Gary Mintchell, editor of Automation World Magazine and Automationworld.com, to discuss what has changed when it comes to public relations in a social media world. http://telesian.com/newsnotes/archive/news0093-4.mp3 Mon, 1 Mar 2010 10:00:00 GMT 0:37:11 Walt Boyes, Control Magazine, ControlGlobal.com, Gary Mintchell, Automation World, AutomationWorld.com, garymintchellfeedforward.com, Juliann Grant, public relations, PR, PR strategy, isa marketing & sales summit, telesian, telesian technology no Juliann Grant Part I and Part II Survey Results Revealed A two 2-part article series on a survey performed over the summer "What Do Buyers Really Want". Part 1 highlights the technical buyers preferences we uncovered and Part 2 identifies what really annoys buyers when it comes to our communications. http://telesian.com/newsnotes/archive/news0092-4.mp3 Mon, 25 Jan 2010 10:00:00 GMT 0:24:21 buyer preferences, technical buyers, Juliann Grant, economics, marketing, black swans, marketing strategy, telesian, telesian technology no Juliann Grant Setting the Foundation for the Tagline Creation Process Creating a tagline can be a challenging process if you don't know where to start. Telesian shares the four basic approaches to consider before creating a tagline, and the challenges that are inherent with each approach. http://telesian.com/newsnotes/archive/news0090-2.mp3 Mon, 19 Oct 2009 10:00:00 GMT 0:17:33 Telesian Technology, Juliann Grant, tagline creation, create a tagline, marketing strategy, b2b marketing, b2b taglines no Juliann Grant How Economics and Black Swans All Affect Marketing We are pleased to share a Fireside Chat with technology thought leader Dick Morley, who will be a keynote at the upcoming ISA Marketing & Sales Summit. Dick shares insights about how economics and black swans impact marketing today. http://telesian.com/newsnotes/archive/news0090-4.mp3 Mon, 10 Aug 2009 10:00:00 GMT 0:17:33 Richard Morley, Dick Morley, Juliann Grant, economics, marketing, black swans, marketing strategy, isa marketing & sales summit, telesian, telesian technology no Juliann Grant An Interview with Julie Fraser, Cambashi An exclusive interview with Julie Fraser, industry analyst and consultant with Cambashi. Julie talks about what's happening in manufacturing, and buying trends that we need to know about. From new services opportunities to helping solve performance management challenges, Julie lays it out so you can listen for buyer queues and position your business for success. http://telesian.com/newsnotes/archive/news0089-4.mp3 Mon, 13 Jul 2009 10:00:00 GMT 0:29:31 manufacturing, buying cycles, automation trends, manufacturing buying trends, positioning, industry marketing, sales cycle management, sales enablement, business development, Julie Fraser, Juliann Grant, Cambashi, Telesian Technology no Juliann Grant Brands are Missing Big Opportunities Take Control of their Reputation and Content in Social Media More people are jumping into the social media fray every day, thanks to pull from the news outlets, technology geeks, and Hollywood. Your buyers are out there and they are looking for you. They may even find you. But what do you look like to them? Our analysis revealed a few black holes that need to be addressed immediately. http://telesian.com/newsnotes/archive/news0087-1.mp3 Mon, 18 May 2009 10:00:00 GMT 0:06:32 juliann grant, telesian, telesian technology, branding, online branding, social media, content management, online reputation, web 2.0 no Juliann Grant The Trials and Tribulations of Embracing Social Media at Emerson An exclusive interview with Emersons Chief Blogger, Jim Cahill and Deborah Franke, both who were instrumental in bringing social media to the forefront at Emerson. Learn from their experiences as they discuss how they developed their blog, got legal to approve, and more. http://telesian.com/newsnotes/archive/news0087-4.mp3 Mon, 27 Apr 2009 10:00:00 GMT 0:36:21 social media, emerson, jim cahill, deborah franke, telesian, juliann grant, Emerson Process Experts, telesian technology, learning social media, corporate blogs, corporate blogging no