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The Public Relations Builder
To generate leads you need to get the word out to key influencers: press, bloggers, analysts, channel, investors. The Public Relations Builder is a custom communications campaign that highlights your unique value proposition in the form of feature articles, white papers, product announcements, event promotions, and more. |
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Are Searchers Looking at Pay Per Click Ads? Latest Research Says Yes!
Since the late 1990's, research has shown that Internet users are "functionally blind" to ads on a web page. Pay Per Click Ads
What's New: Inbound Marketing, Choice-Based Impressions, Content Marketing
It's always interesting to watch marketing organizations and ad agencies scramble to apply the practices they preach to clients on their own businesses. Find a customer problem, provide a unique way to solve it, develop differentiated messaging, and spread the word. Inbound Markting, Content Marketing
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