Tech Library
Creating & Retaining Loyal Customers in Technology Markets
E Books
Social Media Strategy: Adapting to the Seismic Shift in the Technical Markets
Word of mouth referrals drive a significant portion of sales. Look into any major research study and you’ll…
Branding in the Industrial Markets
Global competition, especially from low cost producers in such countries as China, is a constant source of aggravation for…
Special Reports
Using LinkedIn to Full Advantage: Professional Gains, Not Games
LinkedIn is for business networking. Connect with customers, network with colleagues, find a job, hire an employee…
Using Social Networking to Boost Sales & Marketing
Connecting with your audience is not something that happens overnight. It can’t be achieved in a short series of…
The New Rules of Sales & Marketing
Marketing vs Sales. Why can’t I just start selling? The art of the pitch and the role of your company story…
The Marketing Plan, Ignore It and You End Up Competing on Price
How do I market my company? Which social networks should I use? How do I “go viral”?…
Social Media for Business, Adapting to the Seismic Shift
We all dream of tapping into the referral network. Why do we care? First things first…
Industry Insights
Today’s manufacturers live in a hostile environment that is unpredictable, precarious, filled with intense competition, and often lacking…
Presentations
Using LinkedIn to Full Advantage: Professional Gains, Not Games
2015 SBDC: The New Rules of Sales & Marketing
